The world of influencing; Does your brand need a STAR?

Is it time to add some star factor to your brand? 

Before we answer that question, you first need to have a good handle on knowing what an influencer is (the 2024 definition of course, because everything is evolving!)…

An influencer is someone who has the power to make an affect on the purchasing decisions of others, because of their authority, knowledge, position or relationship with their audience. 

The often are a part of a distinct niche where they actively engage. The size of their following will vary. 


Not only are Influencers marketing tools, they are also relationship building assets and they can help you achieve your marketing and social media objectives. 


There are different types of influencers, the most common way to separate the different types is by identifying the follower amount; 


> Mega Influencers have more than 1 million followers on at least one social platform. 

> Macro Influencers range between 100,000 and 1 million followers on at least one social platform. 

> Micro Influencers have between 10,000 and 100,000 followers on a single social platform.

> Nano Influencers have between 1,000 and 10,000 followers on a single social platform. 


And in terms of pricing, usually the  more followers the more money you pay, a bigger budget will be needed!


Now back to your question of does my business need a STAR influencer? 

Most brands can definitely benefit from influencer marketing. Especially considering that 69% of consumers trust influencers more than they trust information that comes directly from the brand!


And if that doesn’t convince you… how about the fact that 81% of consumers say social media posts from influencers, family or friends drove their interest in an item in the past year. 


So if you’re in need of helping find a star talent who can sky rocket your brand to, well, the stars, then Frankie Media knows just what to do. 


Sincerely, the team at Frankie Media. 

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