Marketing is about building relationships

Marketing is fundamentally about building relationships and rapport. Not unusually the focus is on the result, and we lose track of what’s most important. We’ve simplified the concept below, and we’re here to help you get back to basics to reap the full benefits. 

Marketing comes down to a very basic concept and it’s this:

You’re human, and so are your customers. All too often, the human element of marketing is lost. Complicated communication methods and complex processes end up confusing and overwhelming customers and can jeopardize engagement with potential clients. 

What’s interesting and engaging to you, might be very different for your customers. Remember that you’re fully immersed in your business every day. Customers are very unlikely to have the same knowledge or passion for your businesses as you. Communicating with your customers in their language and on their terms is the most effective way to build trust and rapport. 

Think about the standards you’d expect as a customer, and give your customers that same experience. Keep them wanting to come back and provide a service they will tell others about.

Why should I use a marketing company?

Outsourcing marketing doesn’t mean losing control or involvement. Taking a step back and allowing someone else to take the reigns can be beneficial. There’s a decreased chance of bias which allows open collaboration and ultimately giving your business a better opportunity for success. It can help your business to make better decisions, spend marketing budgets more efficiently, and produce more measurable results.

At Frankie Media, we value the relationships we build with our clients and we encourage input and involvement in every campaign and service. 


If you want to know more about the importance of marketing relationships and how we can help your business grow, contact us today to arrange a discovery session.

Leave a Comment