emails in the spam folder

Emails Ending Up In The Spam Folder? Here’s Why

Sending emails has been and still is one of the all-time best tools in marketing. There are nearly 4 billion daily email users across the globe, so it’s no surprise that many businesses incorporate email marketing into their overall marketing strategy. But on occasion, this handy little tool comes with one small problem- the spam folder. Why do emails end up in the spam folder and how can you fix it? We’ve got some pointers below that will help solve the problem.


What Could Be The Problem


Spammy content (capital letters, spammy words, exclamation marks

Who would have thought emails were so touchy? Careful consideration needs to be made with the type of content you include in your emails, particularly around certain words. Certain trigger words activate spam filters and mark your email as unsafe. Words like ‘free’’, ‘solution’ and even ‘hello’ are enough to send that email into the spam or junk folder. The thing is, these words don’t even have to appear in the subject line, the same rule also applies to body text. If you’re stuck there’s a great list of trigger words to save here.


The Types of Images

Adding images to your emails is a great way to make it visually appealing and easier to read. But adding large amounts can set off those spam alarm bells. The theory is that spammers use large images because spam bots can’t detect the text within them. Smart! But we can outsmart them by knowing the correct way to use imagery. 


Recipients Never Asked For Your Emails

How many times have emails come into your inbox from somewhere you never recall signing up for? It could happen after an online purchase or any situation where you may be sharing your data. If you’re sending emails to recipients who never agreed to receive your updates, you run the risk of your emails being ignored, deleted, or reported for spam. You can avoid this by sourcing your contacts ethically and creating an email list yourself. 


How To Fix It


Include as much information as possible

The more information, the more legitimate it seems. Ever notice how spam emails are missing important information or have grammatical errors? Check your sender and reply-to details and be sure to include company details such as physical address, phone number, and ABN number.


Unsubscribe link

You’ll most likely find that emails have an unsubscribe button or something similar to opt-out from future communications. It’s required by law in the Spam Act to have the option to unsubscribe from your email. So best to include an opt-out option to avoid any spam complaints or serious trouble.


Keep Your Email Lists Up To Date

Regular maintenance of your email lists is more important than you may think. Sending large amounts of emails to inactive users creates a significant bounce-back rate and sets off those spam filters. To avoid this, simply delete any double-ups and users whose email addresses are inactive.

Spam filters are there to help protect people from phishing and spam, but sometimes even the most legitimate emails end up getting caught. Before you send your next mail-out, contact the team at Frankie. 


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