Don’t forget those emojis- they actually come in handy

It’s 2021 and we think it’s safe to say that emojis have taken over. They’re everywhere, from toys to accessories. There’s even an emoji movie! And we can see why. Who doesn’t love a good emoji? Not only are they fun, but they can add so much value to your words. In more ways than you may think. 

Emojis have been around for over 20 years and were first used in Japan as a method to write to someone without having to use text. Fast forward to today and there’s now over 3500 different types that we all use everyday to enhance our online conversations. But not just in our personal lives. Emojis actually come in handy when it comes to marketing messaging. Let’s take a look.

Boost Engagement

Emojis just make everything that much more interesting. They’re fun and attention grabbing. It’s been proven that using emojis boost engagement click through rates and open rates. Here are the stats:

  • 25.4% of tweets with emojis get better engagement (HubSPot)
  • 57% of Facebook posts get more likes while 33% get shares and comments if they have emojis in them (Hubspot)
  • Including emojis in email subject lines has been shown to increase open and response rates (HubSpot)
  • Push notifications with emojis saw 85% increase in open rates and 9% bump in conversions (HubSpot)

So it’s simple: people just really love emojis! 😄 (See what we did there?)

They’re also great for interaction. Asking questions in your post where answers are a choice between a couple of emojis is a great example. 

Context

Have you ever received a message and taken it the wrong way? That’s because it’s difficult to read emotion through text. Emojis are like the emotions we don’t know how to express in words. Take for example:

“Goodbye” – this could be taken as cold and emotionless and leave you unsure.

“Goodbye” – by adding a happy emoji, the message comes across more friendly and warm

“Goodbye”- a deep care for someone is expressed

So, if your company posted content without emojis, there’s potential for your message to come across robotic, allowing the potential for followers to misunderstand you and perhaps get the wrong impression. 

Emotion/Humanise

We mentioned the importance of relationships in marketing in a previous blog. When your audience can trust you, they’re more likely to recommend you to others. If you can speak their language, there’s greater potential for engagement. Showing your followers that you’re not just a computer screen, that there’s a human behind the message, it creates that human connection and forms that trust factor customers are wanting post-pandemic.

Things to keep in mind

As much as we agree that using emojis is a great marketing strategy, there are a few things to consider before posting. 

Inclusivity 

When emojis first came about, there wasn’t a huge range of choice or diversity. These days, you’ll find emojis that are inclusive to many different demographics. So why not use them? It could be something as simple as changing the skin tone of your next thumbs up. But interchanging your emojis to be more inclusive every now and then is a huge step for your business. 

It goes back to our point about humanising your company; your audience is looking for relatable content. So, by using inclusive emojis, you’re opening up the trust circle by showing your acceptance and respect.

Time and Place

There’s a time and place for everything. And a serious post is not one of them. Using emojis in the wrong context can give the wrong impression to your audience. Which leads onto the next point: please research the meaning of your emoji’s before posting! They could mean different things to different people. Put it this way: It wouldn’t be a great look to post the poop emoji when talking about ice cream…

Don’t overdo it

We’ve established that people love a good emoji, but there’s no need to plaster one before every sentence. They exist to enhance your message, not take over. You’ll also need to be careful not to give the wrong impression. You still want to keep an element of professionalism.

Are you all emoji-d out yet? Come and talk to us at Frankie about how emojis can transform your business’ online communication.

Leave a Comment