Should you use videos to promote your business?

 

You may be feeling like your content is getting a bit stale. Still images and infographics just don’t cut it anymore. If that’s the case, you can try creating a video instead. But you may be wondering if video is the right type of marketing content for your business. The short answer is a definite and resounding yes, for a multitude of reasons. If you’re wondering if you have the time, the budget or the demographic for video marketing, the answer is again a resounding yes.

Video is by far the most engaging form of content.

Why?

It’s instant.
It’s easily consumable.
It’s catchy.
It’s visual proof.
It’s shareable.
It’s diverse.

Why do all these points matter?

In an already crowded digital marketplace, the importance of standing out and standing out quickly is huge. People have small attention spans and lots of content to scroll through, and they want easy, instant proof that what you’re offering is what they need.

Creating videos allows you to advertise your services or products promptly and very clearly as opposed to text and static imagery which can be misinterpreted. The same way that having a real conversation is faster and easier than sending multiple text messages.

A video allows customers to see exactly who you are and what you do, and it forms the basis of a rapport before they’ve even met you or spoken to you (check out our other blog on the importance of marketing relationships) This is visual proof, and it’s powerful.

Providing your audience with a shareable video means they can instantly and easily present it to their manager or team in a format that won’t be miscommunicated. It’s just easier.

But what about the cost?

Creating videos used to be a lengthy and expensive process. But technology has allowed us to be able to shoot, edit and deliver a video in a short amount of time with less effort and expense than other forms of media, such as printing.

Just one video can be used across multiple platforms simultaneously for maximum effect and reach – websites, social media, LinkedIn, digital billboards, email.. We could go on. Video is by far one of the most effective and inexpensive methods of promoting your business when done right.

Talk to the Frankie team about creating a video for your business. We are ready and waiting to create your ultimate vision.

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